Project intoduction and client research

First i have printed out the project breif and read through it highlighting the important parts of it and wrote down information on what branding and packaging is. I then did some research into who my client is ( London Design Agency Colt) and looked at their past projects and wrote diwn how they achived it and the succecces that they have had. These included Adidas, The Scout Association, BT, Renegade, Duke and South Point Suits. Then I did some reserch into some of their main dairy free ice cream competetors to see what makes a good brand. These included walls, Ben and Jerrys, Judes, Haagen-Dazs and Booja-Booja.