Logo, Packaging and Typography
- Milo
- Mar 27, 2020
- 1 min read
Updated: Nov 7, 2020
First i have reserched the histroy of some ice cream brand logos - looking at what colours they have used, typography they have chosen and any hidden menaings they may have in them such as the Baskin Robbins one.
I then researched multiple differnt typefaces and fonts and put in the words Dairy Freeze to give me any inspiration for the typography for when i design the logo.
Well done for capturing this research, however, could you now try to cross-reference your findings and analysis further, for example, does your research start to enable a colour palette of high-end brands and low budget products? Does the typography change depending on the market, i.e., does the 'bubble' writing morph into a more sophisticated serif face typography with a more expensive brands. Why is Ben & Jerrys seemingly using a more Rockwell typeface and why use Rockwell, etc.?
Keep up the good daily posts ...