Logo design

First i made a mood board page of inspiratioin for some original logo designs . I was inspired by snow and ice for the frozen aspect of the ice cream along with a blue colour scheme. I was also inspired by the coconut aspect of the dairy free ice cream so ive added coconuts and palm trees to the page. I was also thinking of possibly making a mascot for the brand in a toucan but mixed with ice. I wanted two polar opposites to come together to form this brand such as a toucan (for the coconut aspect) and ice (for ice cream). I also really love the colours and patterns of the 90s so ive added them to the page but wiil refer to them more for the packaging.

My favourite logo today was the coconut one (bottom left) as i like how bold it is and might be one to take forward. I also like the toucan idea but will have to develop them more as i cant draw toucans great at the moment. I really like the typography of the green palm so might take that one forward.

I will be doing itterations next.